Yesterday, April 6 2021, was the 2nd and also final day of Virtual Producer & & Roaster Forum, the industry-leading electronic coffee industry occasion bringing specialists together from all over the world.
Over both days, Virtual PRF welcomed greater than 1,500 attendees, including over 1,000 producers. Over 800 firms and organisations were stood for at the occasion, as well as participants originated from more than 50 various countries.
On the second day particularly, there was renewed focus on the event’s capacity for networking, as guests utilized the Virtual Booths, Tables, as well as Speed Networking features to continue some of the conversations begun by panels and also talks.
To find out more about what took place at Virtual PRF’s 2nd day, continued reading.
Intend to find out more concerning Virtual PRF? Visit this site!
.?.!! The 2nd day of Virtual PRF started with a series oftalks. Food For Farmers’Marcela Pino began with her lecture, entitled Crop Diversification: Scaling Impact. Plant diversity is an essential topic for coffee producers; Marcela’s talk considered exactly how farmers can start expanding various other cash money crops to make themselves a lot more solvent if there are issues with the year’s harvest.
Hereafter, the event heard from French study centre CIRAD‘s Fred Georget. Fred’s microlecture, Creation of New Varieties of Arabica to Cope With The Impact of Climate Change, checked out research from CIRAD and also other farming research study bodies.
It looked at the influence of climate adjustment on coffee manufacturers, and also analyzed how new hybrid varieties of the arabica plant are being cultivated to withstand it.
Complying with Fred’s microlecture, participants learnt through Mercon Coffee Group‘s Jessenia Argüello. Jessenia’s lecture, entitled How LIFT Builds A Better Coffee World, discovered Mercon’s LIFT program and also how it boosts sustainability along the whole coffee supply chain.
After these three lectures, Virtual PRF invited the very first panel of its 2nd day, featuring audio speakers from Lutheran World Relief. The Youth and also Women in Coffee Growing: The Business Case for Inclusive Coffee Industry panel included four LWR agents: Rick Peyser, Ana Ruth Guerra, Dilicia Vasquez, and Roselle Agner. In this panel, Rick, Ana, Dilicia, and also Roselle explored the various difficulties for young as well as female coffee growers in Latin American coffee manufacturing, as well as checked out why higher inclusivity can support sustainability more extensively.
The panel was adhered to by a lecture from Accademia del Caffe Espresso‘s Massimo Battaglia, Understanding Coffee Through Research as well as Interaction with Origins. Massimo’s lecture argued that hands-on study as well as communication at beginning is driving greater awareness about and also understanding of coffee manufacturing in both consuming as well as generating countries.
The Millennial Coffee Trends panel then followed, featuring The Barn‘s Ralf Rueller, Climpson & & Sons’ Nicole Ferris, and also mediator Jordan Montgomery from PRF.
This panel explored fads among one of the most essential demographics in the coffee field: millennials. Individuals aged 23 to 38 compose the biggest percent of the globe’s coffee drinkers, naturally making them a key target audience for roasters, coffee shops, as well as producers alike.
Next came the highly-anticipated Market Access: The Middle East panel, including Maria Pavani of Tres Marias Coffee, Osamah Alawwam of The Roasting House, Abdulrahman Saeed of Sabcomeed, and also Karthikeyan Rajendran of THREE Specialty Coffee.
Maria, Abdulrahman, Osamah, and Karthikeyan talked at length about opportunities for services looking or running to operate in the Middle East, one of the fastest-growing coffee markets worldwide.
The next panel was entitled Profiling The North American Coffee Drinker, and included Andi Trindle Mersch of Philz Coffee, Adam Pesce of Reunion Island Coffee Roasters, and Jennifer Yeatts of Higher Grounds Trading Co.
With a price quote of greater than 150 million coffee drinkers on the continent, North America stands for a vital coffee eating market. Andi, Adam, as well as Jennifer spoke about what customers are increasingly seeking in the US and Canada, as well as took a look at exactly how brands can capitalise on these patterns.
This was complied with by a lecture from GrainPro‘s Diego Lara: How Storage and Handling Affect the Quality of Green Coffee.
Post-harvest is a vital location for coffee manufacturers; Diego broke down how top quality storage space and mindful handling can deal with ecological concerns and maximise quality for the end customer.
After a short coffee break, Virtual PRF returned with a lecture from Simonelli Group’s Maurizio Giuli,entitled Coffee Waves & The Role of Espresso. This talk focused on the duty of coffee throughout coffee’s fabled history, from mass commercialisation in the 20th century to the emergence of the chain coffeehouse and also beyond.
The occasion then ended up with 2 last panel discussions. The very first was Exotic Coffees & & Processing Methods, including Dimitri Slukin of Fest Coffee Mission, Ricardo Oteros of Supracafe, and also Alex Brooks of Lallemand.
This panel discovered just how producers are explore processing, and also using new as well as innovative methods to produce flavour profiles that are intricate, strange, and also exotic. It additionally checked out how handling can be leveraged not just to improve coffee high quality, but likewise to maintain it.
The last panel of the event was entitled FOB vs Farmgate Price, featuring Sam MacCuaig of Keynote Coffee, Stephen Bannister of Condesa Carbon Monoxide Lab, Mayra Orellana Powell of Royal Coffee and Catracha Coffee, and also Maritza Midence of Highland Coffee Company.
This prerecorded panel discussion featured 4 green coffee professionals looking to address a simple inquiry: do greater rates necessarily imply even more revenue for the producer? It explored exactly how coffee bar and roasters can address this question, and also checked out whether paying a lot more for coffee makes the supply chain more lasting.
The occasion gathered a brief session from organisers Julio Guevara and Henry Wilson, that gave thanks to everybody for going to and also reviewed several of the feedback they had obtained.
With more than 1,500 participants, greater engagement than ever on day two, and also a variety of post-panel discussions proceeding the conversation after each main session had actually wrapped up, Virtual PRF arguably achieved its objective of promoting useful conversation about the genuine concerns and technologies in the coffee industry.
To get more information concerning Virtual PRF as well as future Producer & & Roaster Forums, go to the occasion’s website right here.
For even more details on Virtual PRF audio speakers, review our post here.
Perfect Daily Grind
Wish to find out more write-ups like this? Register for our newsletter!